Pros:
- The design concept is really clear and simple
- It appeals to their target audience (probably children?) as it is understandable to them and cutesy (plasticine-esque figures used instead of realistic)
- The message really fits with stuttering therapy classes
- The colours and placement used leads your eye through the design to finally end at the company's logo.
Cons:
- None at all!
Overall:
This is a really clever ad that has all points covered! I would have thought that designing an ad for a stuttering therapy company might be difficult as it's more of a niche service but this really brings across the more abstract message and even educates people about stuttering.
Picture Credit: http://www.gutewerbung.net/kekemelodi-stuttering-therapy/
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Because Context is Important:
Find out why I'm doing this advertisement analysis series - Click Here
See the good ads prior to this - 1/15-Santa Casa, 2/15-Tabasco
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