Pros:
- The copywriting says "stunning collection" and the shoe is styled to look like the model's shocked mouth expression. The model's facial expression also matches the shocked look.
- The clever inclusion of the shoe into the design let's us see a shoe that is part of the collection
- Simple but striking colours used. The red reinforces the "stunning" message
- Part of the model's hair looks like it's being blown by the wind which gives you a feeling that he has rushed to see the collection
- Even without the company logo in the bottom corner, you will know that this is an ad for shoes and you can tell that their shoes look good
Cons:
- None at all!
Overall:
This is a really simple but to the point ad. I love the cleverness behind it and how it really makes the company's shoes look good. An ad like that makes the company stand out from the rest!
Picture Credit: http://www.gutewerbung.net/max-shoes-stunning-collection-ads/
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Because Context is Important:
Find out why I'm doing this advertisement analysis series - Click Here
See the good ads prior to this - 1/15-Santa Casa, 2/15-Tabasco, 3/15-Kekemelodi, 4/15-Amnesty International, 5/15-Project Lembrar, 6/15-AIMI Flowers, 7/15-Comchest
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