Cons:
- The link between the copywriting and the picture is a little abstract.
- Seeing this makes me want to turn my head upside down and when I do, I'm confused. The model looks weird upside down and interestingly, she seems to be smiling. But when you view the ad upside down, she's frowning. Is there a reason behind that?
- I don't understand what "not you" has to do with the model being upside down. Is having a bad day or feeling grouchy associated with being upside down?
Pros:
- It looks interesting enough to arouse the viewer's curiosity
- I think the copywriting is effective as it conveys that eating Snickers will take away your hunger
Overall:
It is an interesting ad, just a little confusing. It does send a clear and consistent message but the implementation of it is hard to understand. I saw a TV ad from the same campaign which portrayed a drummer as a irritable grandma when he was hungry and back to his normal self again after eating Snickers. I thought that was pretty smart and effective.
Picture Credit: http://www.gutewerbung.net/snickers-hungry-faces-campaign/
........................................................
Because Context is Important:
Find out why I'm doing this advertisement analysis series - Click Here
See the bad ads prior to this - 1/15-Family Network, 2/15-LG, 3/15-PST Travels, 4/15-Popeye Detergent, 5/15-Fluid Salon, 6/15-LTA Seat, 7/15-Volkswagen, 8/15-LTA Train
No comments:
Post a Comment