Advertisement Analysis: Bad 8/15 [Land Transport Authority Singapore]

Cons:

• If you are to get "home sooner", why does it look so late at night? Even the moon is already out 
• The trains stacked on top of one another are visually interesting but don't really communicate anything
• I don't understand how having the silhouettes of people doing various activities in the trains reinforces the idea of "getting home sooner"

Pros:

• The copywriting draws enough attention and is clear enough to get the point across on it's own
• The colours used are eye-catching

Overall:

At first glance, I thought this was a good ad. It was only on further analysing that I realised that the design was a little queer. As long as the target audience gets the point as I did, despite the cons of this ad, then it would be effective!

I think this ad could be re-designed to communicate that with the 77 new trains, you can get home sooner to have dinner with your family or catch your favourite TV shows.

Picture Credit: https://www.facebook.com/WeKeepYourWorldMoving/photos/

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Because Context is Important:

Find out why I'm doing this advertisement analysis series - Click Here

See the bad ads prior to this - 1/15-Family Network, 2/15-LG, 3/15-PST Travels, 4/15-Popeye Detergent, 5/15-Fluid Salon, 6/15-LTA, 7/15-Volkswagen