Thursday, 27 March 2014

Advertisement Analysis: Bad 2/15 [LG]

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Cons:

  • There doesn't seem to be a reason behind the contrast between the fake looking eyeball and the realistic people and wedding elements
  • The people flying in the air does not bring across the concept of 3D
  • I don't understand why the bride is "flying" in a different direction from the rest of the elements.
  • It does not have a clear concept

Pros:

  • The diagonal placement of objects leads your eyes in a direction

Overall:

There's not much to say. This is just not an impactful ad. The design is not really eye-catching nor is the concept very clear or impactful. Perhaps that is why LG's 3D smartphones never took off?

Picture Credit: http://elpoderdelasideas.com/publicidadrevistas/lg-optimus-celular-anuncio-impacto-optico/

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Because Context is Important:
Find out why I'm doing this advertisement analysis series - Click Here
See the bad ads prior to this - 1/15-Family Network
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