Advertisement Analysis: Good 9/15 [IKEA]

Pros:

• It is a really cute way to advertise for a bookshelf which is otherwise not very interesting
• The ad conveys why IKEA's bookshelf is better than others - it attracts and traps books!
• It is appropriate the show the mess of books in a shape of a monster as often a mess seems similarly horrible and overwhelming
• The background is kept simple and understated which makes the IKEA logo really stand out

Cons:

• Though this ad is really clever and cute, I can see some people not getting the point that IKEA's bookshelf is like a trap to the book monster 

Overall:

This ad is pretty effective as I think it would appeal to the target audience. Which mom wouldn't want a book shelf that will organize itself? I think the design of this ad will also appeal to children as it looks interesting and has a kid-like feel to it.

Picture Credits: http://theinspirationroom.com/daily/2009/ikea-beasts-in-the-home/

........................................................

Because Context is Important:

Find out why I'm doing this advertisement analysis series - Click Here

See the good ads prior to this - 1/15-Santa Casa, 2/15-Tabasco, 3/15-Kekemelodi, 4/15-Amnesty International, 5/15-Project Lembrar, 6/15-AIMI Flowers,  7/15-Comchest, 8/15-Max Shoes